'Moai', the close-knit friend group, is considered an important reason for the people of Okinawa to live long. According to Buettner, Okinawans have less desire to retire, as people continue to do their favourite job as long as they remain healthy.

National Geographic reporter Dan Buettner suggested ikigai may be one of the reasons for the longevity of the people of Okinawa. Anti-social ikigai refers to ikigai, which is the basic motivation for living through dark emotions, such as the desire to hate someone or something or to continue having a desire for revenge. An asocial ikigai is an ikigai that is not directly related to society, such as faith or self-discipline. Social ikigai refers to ikigai that are accepted by society through volunteer activities and circle activities. Inoue classifies ikigai into three directions - social ikigai, non-social ikigai, and anti-social ikigai - from a social perspective. ДЄccording to psychologist Katsuya Inoue, ikigai is a concept consisting of two aspects: 'sources or objects that bring value or meaning to life' and 'a feeling that one's life has value or meaning because of the existence of its source or object'. Activities that generate the feeling of ikigai are not forced on an individual they are perceived as being spontaneous and undertaken willingly, and thus are personal and depend on a person's inner self. According to a study by Michiko Kumano, feeling ikigai as described in Japanese usually means the feeling of accomplishment and fulfillment that follows when people pursue their passions. Ikigai can describe having a sense of purpose in life, as well as being motivated. The term compounds two Japanese words: iki ( з”џгЃЌ, meaning 'life alive') and kai ( з”Іж–ђ, meaning '(an) effect (a) result (a) fruit (a) worth (a) use (a) benefit (no, little) avail') ( sequentially voiced as gai), to arrive at 'a reason for living a meaning for life what makes life worth living a raison d'ГЄtre'.

More generally it may refer to something that brings pleasure or fulfilment. The Oxford English Dictionary defines ikigai as 'a motivating force something or someone that gives a person a sense of purpose or a reason for living'.

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